Why were you so keen to have people like Ciesay, AJ Tracey and Suspect involved here? Speaking of your London tribe, they feature here in this shoot. It's also got a really fine, discerning clientele, so I'll be reaching out to my tribe that I'm building this brand form. But also, it's a place that really digs into the culture and the grassroots communities in the city. They just carry all of the dope brands that I love - everything from Comme des Garçons and Maison Margiela to A-Cold-Wall* - and I get to sit next to them.
ASAP FERG FASHION STYLE SERIES
With every belt purchase made, a percentage of the proceeds will be put towards a series of initiatives geared towards supporting Harlem’s youth, with music production studios and silkscreen printing parlours are among the projects currently in the works.Īhead of the label’s launch this weekend at London’s Machine-A, Ferg sat down with us to discuss the lasting impact of his father style legacy, his belt buckle grails, and his waist-swag framing style hacks. Crafted in a father-and-son-run atelier in New York City using the finest Italian and vegan leathers, and accompanied by interchangeable nickel and gold-plated buckles, they’re certainly deserving of the same reverential treatment. Inspired by the work of his late father, an iconic figure in Harlem fashion history who trained under Dapper Dan, as well as the uncompromising refinement of Ferg’s favourite brands – think Hermès, Ralph Lauren and watchmaker Richard Mille - Devoni sets out to elevate belts to the status of wearable artworks. Now, however, he’s reviving Devoni, bringing it back to the market as the belt brand you need to know about.
While Ferg’s commitment to fashion has hardly wavered over the years, the rise of his star as a recording artist naturally saw his burgeoning design career take a bit of a back seat.
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