Modular, in this sense, consisting of the Mac Studio offering two levels of M1 chip and a paired Studio Display.
AFLOAT MAC PRO
In our convo, Soren noted that there was a clear signal from its creative and pro users that there was a need for a modular system that fell in between the iMac and the Mac Pro. I spoke to Boger, along with Shelly Goldberg, Senior Director, Mac & iPad Product Design and Xander Soren, Director of Product Marketing, Pro Apps at Apple about the design and development of Mac Studio.
And let’s allow it to live right on people’s desks so it’s within easy reach.
“Our philosophy was not at all to take a Mac Mini and scale it up, it was ‘we know we’re working on this M1 Ultra chip and we want to bring it to those users who want performance and conductivity and a modular system. We don’t add product lines to the Mac very often,” says Tom Boger, Vice President of Mac & iPad Product Marketing at Apple. “We look very much at Mac studio for what it is, a completely new Mac product line. The Mac Studio is also a child of that process, designed to introduce a brand-new kind of desktop to Apple’s lineup that combines pinnacle-level power, accessibility and port-rich extensibility with a modular approach that includes offering the Studio Display – designed alongside the Studio itself.
That information would go on to be used to develop 2019’s redesigned Mac Pro, a heavily modular system with some highly specialized optional components tailored to high end 3D design, music and film work. One year later, it said that it had created the Pro Workflows Team, a group designed to interact with and gather information from professionals in creative, scientific and other fields to understand their work processes better. Having painted itself into a “thermal corner,” Apple realized that it had to burn down the architecture it created and start anew. The seeds of the Mac Studio were planted 5 years ago next month when, in a rare candid admission of misstep, Apple said it was pushing the reset button on the Mac Pro.
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